And then they dropped the bombshell.
"Our exciting new plus size range - in sizes 18 - 24!"
I'm sorry, what? What went from an exciting step towards inclusion changed rapidly into a token gesture, throwing three extra sizes out knowing that the plus size community would give them a bunch of publicity for free. So now I'm conflicted. Of course it's important to highlight the need for plus size ranges in every company, but when it ends at a size 24, it sort of doesn't feel like their heart was really in it. The clothes are... Not great. Mostly shapeless, people have said the t-shirts look too short for plus size bodies and the prints don't show as wide a variety as there is in the straight size range. Nevertheless, I had a look through the entire range and there were a few pieces I found my heart panging for. And isn't that the point? I've been excluded from their straight size range and it makes me sad when I see things they don't feel I am worthy of fitting in to. And then they bring out plus size clothing, they show me a couple of pieces I fall for and yet again I am left feeling sad because their clothes are only worthy of people whose bodies are smaller than mine.
BRANDS: there is no reason whatsoever not to stock to a size 32. There is no reason to say "it's only for now" "it's only while we test the waters" "we are seeing how smaller sizes go down first" - NO! Smaller, independent brands have done it. You could afford to take a hit to take care of your customers. And the funny thing is, you don't realise just how much custom you're actually missing out on by excluding us. Here's what I would have bought.
£20.00
Stripe asymmetric hem t-shirt*
£18.00
Black wet look high waisted leggings*
£22.00
Check shirt dress
£40.00
Lori skinny jeans
£35.00
Slouchy knitted jumper*
£36.00
GRAND TOTAL: £171.00
You just cost yourselves over £100,000. Congrats.
You need to become more inclusive.
For another voice from the plus community, have a look at Debz' post!




